Early this week, Bell Canada announced that another handful of names will be erased from the company's employee list. This time, the number isn't in the hundreds, but in the thousands.
This time, Bell seems to have a true excuse-- Competition. Since the long distance monopoly was yanked by the Mulrony Government from Bell, their long distance profits took a sharp downslide.
Sprint Canada and Bell has been and still in a race to dominate the long distance market, while smaller, focused companies like AIC and Hong Kong Telecom take over certain ethnic markets.
Anyways, it doesn't matter where the competition come from-- its how Bell cope with it.
With their new, over exaggerated commercials, Bell hopes to "earn" their customers back. Fat chance.
The reason Bell is cutting jobs again is not just because of competition, but the results of their recent attempts to earn back customers. We, the Canadian people, are just not buying it because there's more cheaper service providers out there. So what it Bell offers 5 hours of Internet free with the Long Distance plan. Anybody could use FIVE HOURS in a snap! Bell's rates are just too high.
Bell just doesn't get it. They try to impress us with the number of people switching back to Bell. It could be true, but count the number of people leaving Bell everyday, and you'll see that the latter outnumbers the people "switching back to Bell".
We do have to give some credit to what Bell is trying to do, but their commercials are just not realistic. It seems like they are bribing our business, not earning it.
Bell executives should stop the hefty and expensive commercials because it is that which will bankrupt Bell itself. The money should be saved, and invested into other things, such as more modem lines and Sympatico upgrades. What's the use of having free internet if its at a snail's pace?
Bell should dramatically decrease their prices if they want to survive. Sprint Canada recently introduced their 15 cents a minute flat rate. Bell could do that, but they have an ego to protect.
Bell is a fine example of a company that expanded too big and too fast. Look what happens after you think you control the country's telephones. Its lonely at the top so they relax when they had the monopoly, but after the competition arrived, they panicked, and didn't know what to do.
A company must learn to re-focus and re-grow after disaster. Bell is unwilling to do that, and as a result, they are in terrible financial shape.
Personally, I want Bell to succeed because it is a Canadian corporation, and most of their competition is foreign, namely the United States. But with their shattered reputation, a hope of re-growth is almost impossible to reach.